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Perfect Marc Jacobs will launch the TikTok #PerfectPrideMovement hashtag challenge in the US between June 4-June 6 to drive awareness and build support.
June 6, 2022
By: Lianna Albrizio
Associate Editor
Marc Jacobs Fragrances, a division of Coty, will continue its advocacy for the LGBTQIA+ community through partnerships with US-based NGO The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) and UK-based charity Akt. The brand will support and drive awareness for The Center and Akt through Pride-focused TikTok campaigns in both countries. Pride – it’s not acceptance or tolerance. It’s self-love,” said Marc Jacobs. “It’s an appreciation. It’s self-respec...
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